Trainings conducted by us are always interactive workshops. Practical instructions as well as theoretical knowledge are transferred in the form of mini lectures supported by a multimedia presentation and many examples. The workshops are based on verified training methods, have the form of exercises, tests case studies. The process of solving case studies proceeds according to the following stages:
determination of final workshop product.
Apart from these methods of conducting workshops, coaches use other active forms of classes – workshops take the form of interactive meetings. A distinctive feature of the presented offer is richness of practical training elements, enabling participants on a current basis to exercise the discussed issues and remember correct habits.
What distinguishes us?
we give the classes an individual training character,
we modify program elements depending on the preferences of participants,
we rely mainly on true examples and contemporary circumstances,
we train behaviors and actions based on real problems simulations,
we offer workshops with the use of a camera and microphone,
we use effective training methods: exercises, tests, role playing, simulations, case studies.
Basic assumptions of communication with the media
The principles of professional relations with the media
National, local, trade media – differences and similarities
Building positive image in the mass media
Press and copyright law - basic issues
Preparing and implementing media plans
Databases in media relations
Preparation and communication by means of press materials
Preparation of press materials
Errors in press materials and ways to avoid them
Press Files – principles of preparation
When to write a correction? The principles of writing a correction.
Texts authorizations - when and how to make them?
Informing in electronic mass media
Fighting on forums – tilting at windmills?
Preparation for interviews in the mass media
The art of behaving in front of the camera
The art of radio speeches
Defense against verbal manipulation. Basics of NLP
Assertive behaviors and reacting in stressful situations
Media relations in crisis
A journalist – an enemy or a friend in a crisis situation?
The art of professional reaction
Preparation of a press conference
Principles of conference preparation (selection of place and time)