PROJEKT WSPÓŁFINANSOWANY PRZEZ SZWAJCARIĘ W RAMACH SZWAJCARSKIEGO
PROGRAMU WSPÓŁPRACY Z NOWYMI KRAJAMI CZŁONKOWSKIMI UNII EUROPEJSKIEJ

PROJECT SUPPORTED BY A GRANT FROM SWITZERLAND THROUGH
THE SWISS CONTRIBUTION TO THE ENLARGED EUROPEAN UNION

Media relations

Training description

Trainings conducted by us are always interactive workshops. Practical instructions as well as theoretical knowledge are transferred in the form of mini lectures supported by a multimedia presentation and many examples. The workshops are based on verified training methods, have the form of exercises, tests case studies. The process of solving case studies proceeds according to the following stages:

  • brainstorming,
  • ideas verification,
  • ideas periodification,
  • determination of final workshop product.

Apart from these methods of conducting workshops, coaches use other active forms of classes – workshops take the form of interactive meetings. A distinctive feature of the presented offer is richness of practical training elements, enabling participants on a current basis to exercise the discussed issues and remember correct habits.

What distinguishes us?

  • we give the classes an individual training character,
  • we modify program elements depending on the preferences of participants,
  • we rely mainly on true examples and contemporary circumstances,
  • we train behaviors and actions based on real problems simulations,
  • we offer workshops with the use of a camera and microphone,
  • we use effective training methods: exercises, tests, role playing, simulations, case studies.

 

Training program

Basic assumptions of communication with the media

  • The principles of professional relations with the media
  • National, local, trade media – differences and similarities
  • Building positive image in the mass media
  • Press and copyright law - basic issues
  • Preparing and implementing media plans
  • Databases in media relations
  • Media Monitoring

Preparation and communication by means of press materials

  • Preparation of press materials
  • Errors in press materials and ways to avoid them
  • Press Files – principles of preparation
  • When to write a correction? The principles of writing a correction.
  • Texts authorizations - when and how to make them?
  • Informing in electronic mass media
  • Fighting on forums – tilting at windmills?

Preparation for interviews in the mass media

  • The art of behaving in front of the camera
  • The art of radio speeches
  • Defense against verbal manipulation. Basics of NLP
  • Assertive behaviors and reacting in stressful situations

Media relations in crisis

  • A journalist – an enemy or a friend in a crisis situation?
  • The art of professional reaction

Preparation of a press conference

  • Principles of conference preparation (selection of place and time)
  • Communicating information to journalists
  • Actions before and after a press conference