PROJEKT WSPÓŁFINANSOWANY PRZEZ SZWAJCARIĘ W RAMACH SZWAJCARSKIEGO
PROGRAMU WSPÓŁPRACY Z NOWYMI KRAJAMI CZŁONKOWSKIMI UNII EUROPEJSKIEJ

PROJECT SUPPORTED BY A GRANT FROM SWITZERLAND THROUGH
THE SWISS CONTRIBUTION TO THE ENLARGED EUROPEAN UNION

Media relations department

EXACTO - is a team of experts involved in, among others, the broadly understood communication with the mass media. Within media relations we perform such actions as:

  • analysis of initial situation and designing communication strategy assumptions (preparing media relations activities document with goals, assumptions, tools),
  • creation of databases of media dedicated to the project and the client,
  • building and maintaining contacts with journalists (based on the planned strategy through information materials prepared for the needs of the abovementioned relations),
  • creating information document as part of contacts with the media:
    • press information
    • supplementary materials
  • distribution of materials according to the principles agreed with the client,
  • materials distribution process monitoring,
  • mass media monitoring – quantitative and qualitative research with full media, context, impact analysis etc..