PROJEKT WSPÓŁFINANSOWANY PRZEZ SZWAJCARIĘ W RAMACH SZWAJCARSKIEGO
PROGRAMU WSPÓŁPRACY Z NOWYMI KRAJAMI CZŁONKOWSKIMI UNII EUROPEJSKIEJ

PROJECT SUPPORTED BY A GRANT FROM SWITZERLAND THROUGH
THE SWISS CONTRIBUTION TO THE ENLARGED EUROPEAN UNION

Crisis communication

Crisis is a situation that poses a threat not only to the image, but also the stability of the company's operations. It may be also perceived as a process consisting of a number of unfavorable phenomena, a breakthrough between the phases of development or a problem of decision-making nature. In the practice of public relations, a crisis creates hazard primarily to the corporate image, that is its perception in the internal and external environment. It is a natural phenomenon that may affect every company and organization. For this reason, the way the company reacts to a crisis determines its future place on the market and its image in the awareness of particular groups of the environment. It is worth not only responding well but, first of all, be prepared for crises. In this respect, our company prepares and implements:

  • crisis simulations,
  • crisis scenarios,
  • corrective plans,
  • anti-crisis trainings,
  • model statements,
  • management strategies in crisis situations.