PROJEKT WSPÓŁFINANSOWANY PRZEZ SZWAJCARIĘ W RAMACH SZWAJCARSKIEGO
PROGRAMU WSPÓŁPRACY Z NOWYMI KRAJAMI CZŁONKOWSKIMI UNII EUROPEJSKIEJ

PROJECT SUPPORTED BY A GRANT FROM SWITZERLAND THROUGH
THE SWISS CONTRIBUTION TO THE ENLARGED EUROPEAN UNION

Research and effects measurement

We conduct marketing research and communication audits for the needs of companies and organizations. Upon the client's request, we can prepare research questionnaires, assessment sheets as well as design and implement the entire research process. We have our own team of interviewers. We also cooperate with external analysts. We implement quantitative studies mainly with the use of the CATI, CAWI, PAPI method. CAWI research is supported with our own research tool. We have conducted research for such entities as: Jedynka SA, Real Estate University in Warsaw, Municipal Office in Jarosław, Municipal Office in Lublin, Gamrat Jasło, PARP, the Ministry of Regional Development, Horiba Medical and others.

Our experts are co-authors of the book published in 2010: "Badania i pomiar efektów w public relations", which describes the most important problems and issues important from the point of view of research in communication.

We conduct marketing research and communication audits using techniques:

Desk research
Desk research  is a market research technique that involves gathering and analyzing information, already available in print or published on the internet.  These are documents, publications and information found in various types of sources as the press, the Internet, analytical reports and statistical publications.

Focus Group Interview
Focus Group Interview  is a tool for qualitative market research where a group of people are selected and asked about their opinion or perceptions about a particular topic. It enables gathering detailed information, important and accentuated by the respondents during the moderated meeting. The interview takes place according to a previously developed scenario.

Individual in-depth interview
Individual in-depth interview  is a qualitative research technique  that involves direct, one-on-one engagement with individual participants according to previously prepared scenario.

PAPI / CAPI
PAPI / CAPI - direct interviews.
A direct interview questionnaire (Paper Aided Personal Interview) is the most basic research technique based on the direct contact between the interviewer and the respondent.

CAWI
CAWI (Computer Aided Web Interview) - an Internet surveying technique. CAWI assumes obtaining information via an online survey. It allows to collect data in a relatively quick and low-cost way.

CATI
CATI - computer-assisted telephone interviewing in which the interviewer follows a script and obtains answers from the respodnent.